Bluefields Beach, Westmoreland

Ahh.. finally I got around to visiting Jamaica’s most western parish. Bluefields Beach in Bluefields, Westmoreland is an easy-to-find stop along the main road which links the St. Elizabeth and Westmoreland parishes. A decent sized beach, Bluefields is a victim of the beach erosion which seems to be plaguing many of our free public beaches. There are also no watersports available at this one either, but it’s worth a quick pick-me-upper for someone craving some waves and salty air in this side of the island,  or in transit to other south or west coast destinations.

Bluefields beach graphic-adventures from elle


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How to Find Bluefields Beach

holland bamboo
Holland Bamboo Avenue

Bluefields Beach is located in Bluefields, a small community along the Bluefields Bay in Westmoreland near Belmont. Driving to the Westmoreland parish takes you through the beautiful Holland Bamboo Avenue, a 4km-long stretch joining Lacovia and Middle Quarters in St. Elizabeth. Here, giant bamboo plants tower above the road and cross in the middle to form a shady green tunnel. The avenue was established in the 17th century by the owners of the Holland Estate to provide shade for travelers and to protect the road from erosion. Other bamboo avenues exist in Jamaica, but this one is by far the longest and the only one which covers a major road. How instagrammable!

elle at holland bamboo

The slip road for Bluefields is on the left about 20 minutes after entering the Westmoreland parish, and marked by a sign visible from the main road. Ample parking is available, as are bathrooms, changing rooms and showers at a cost of JM$100 and $50 (adult and child prices respectively), albeit rundown and unlit. If you choose not to use their facilities at all, the beach has no entrance fee and is completely free of charge. Adjacent to the public beach are the Bluefields Villas. There’s a sign marked “Private property. Reserved for guests” attempting to deter patrons from crossing over to the coastline in front of the resort, but there’s no physical barrier nor anyone telling you not to cross the invisible border.

view of bluefields from the road
What it looks like from the main road (A2)
welcome to bluefields-beach
garden-bluefields beach
The parking lot
parking lot-bluefields beach
But feel free to leave the car wherever’s closer (unruly Jamaicans😂)
walkways at bluefields beach
Cookshops serving whatever’s freshly caught.
welcome to bluefields beach
good weather conditions flag
Oh, gee! What a relief. 🏳
ticket booth-bluefields beach
Where to purchase armbands which allow you access to the showers and restrooms

Bluefields Beach

at bluefields beach
trees at bluefields beach
bluefields beach

The beach is very narrow and about 1 km long. It’s beautiful with powdery soft white sand but is covered by quite a few stones (thankfully smooth!). Flanking the beach are big shady trees offering respite to the scorching hot 34°C Jamaican summer sunshine and in the background are the lovely omnipresent rolling Jamaican mountains.

elle-bluefields beach

There’s nothing more beautiful than the way the ocean refuses to stop kissing the shoreline, no matter how many times it’s sent away.

Bluefields is one of the oldest settled areas in Jamaica, established by the Spanish in the 1600s. After the British captured Jamaica, the town’s population dwindled but the bay was still used mainly by pirates. Nowadays, the community is still used by avid seafarers to launch legitimate (albeit not as exciting) fishing expeditions. In spite of its intriguing history, most Jamaicans only associate Bluefields with this beach as it’s a popular destination for locals on weekends and public holidays.


Wrap Up

I’ll admit I’m a bit of a beach snob. I’ve visited enough local beaches to know we have way better ones than Bluefields Beach, so I’ll rate it a humble three stars, ☆☆☆. After wading and splashing around a bit, there really isn’t anything to do but it’s a decent stretch of free coastline in this side of the island.

Check out some other free Jamaican beaches. 🇯🇲

‘Til next time, ✌🏽.

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Published by

Rochelle | Adventuresfromelle

Adventures from Elle is a travel blog for locals & visitors who want to experience the best of Jamaica, one adventure at a time. The blog is curated by Rochelle Knight, a junior resident (M.D.) in internal medicine and published author. She began the blog in 2016 as a medical student & wants to see the world, starting with her home country. Purchase her book 'SIGHTSEE JAMAICA' on Amazon and join her in Jamaica!

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