Experience a Jamaican Rum Tour at Appleton Estate

The Joy Spence Appleton Rum Estate Experience is an elegant Jamaican rum tour showcasing what it takes to make one of the world’s finest rums. Set in the delightful Nassau Valley in the parish of Saint Elizabeth, the Appleton Estate was established in 1749. However, it is believed that origins of the Estate date back to 1655. Appleton rum is one of the few in the world to claim a terroir, that is, a rum 100% produced in the perfect trio of unique weather, soil and topography of the Cockpit Country. This imparts a unique quality. And why is this tour named for Joy Spence might you ask? Well, she’s been with Appleton for over 30 years and is the world’s first female to be appointed Master Blender. That’s definitely a big deal.

Take a rum tour at the Appleton Estate in Jamaica

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Directions To The Appleton Estate

cane truck to appleton
I’m sure trucks like these are the source of the cane trash I’m talking about

As is customary, I’ll describe this tour from Kingston although my drive was thankfully shorter since I was staying in Mandeville for a bit. The drive from Kingston is roughly 2 1/2 hours and takes you along the Mandela Highway, Highway 2000, then through Manchester and into St. Elizabeth along Spur Tree Road. After passing through the community of Goshen, look out for the right turn by Season 2 D Bonez Restaurant, but don’t worry– there’s a big Appleton Experience sign here as well to help. From there, follow the road until it forks in two, where you’re going left. From here, you can’t get lost really. It’s one straight albeit lonely road which is well-signed to reassure you that you’re on the right track. The views on the way up are a treat, and the road wasn’t actually too bad– just a few potholes here and there and a lot of cane trash along the way as if to mark the path.

appleton estate-landmark
Look out for this cute landmark near the entrance.

Park and walk to the entrance where you’ll be met by an usher and shown where to purchase tickets. Tickets cost US$30, but there is a local discount of JM$2,500 with valid government ID (driver’s licence, electoral ID or passport). There is a small additional cost to get lunch provided.

entrance to appleton rum
A welcoming entrance to the recently renovated (January 2018) Appleton Experience
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Ticket Office

Tours are Mondays to Saturdays, 9 am until 4pm with each tour lasting roughly 2 hours. A new tour starts every half hour and walk-ins are welcome! Each tour comes with a complimentary rum cocktail, Stormy Valley, made from Appleton’s Signature Blend Rum, ginger beer and bitters served on the rocks.


The Appleton Estate Rum Tour

bar-appleton rum experience 2018
The Bar

Arriving smack on the dot of 12:30pm made my quartet too late to join the tour that was just starting so we opted to take the 1pm tour. Thus, we started our Appleton Experience with the complimentary cocktails, a refreshing reward after a long hot drive. Promptly at 1pm our guide rounded up her team and started the tour by a wall which pays tribute to none other than the tour’s namesake. Joy joined Appleton Estate in 1981 as a chemist then was awarded the prestigious role of Master Blender in 1997, the first female to officially hold this role in the spirits industry.

joy spence wall-appleton rum
Tribute to Joy Spence

Next, we were ushered to the theatre for a 7-minute delightful documentary on the history of Appleton Estate and how their rum has earned its place in the pulsating spirit and culture of the Jamaican people. They conveniently left out the detail of slave labour which I’m sure must have been used given the time period (British West Indian slavery ended in 1838) and painted the estate’s past a little too glamorous for my tastes, but my feelings weren’t too bruised.

-appleton rum experience
The Appleton Theatre

Afterwards, we were escorted to this cabin to get inebriated before the cane-to-cup experience. I’m half-joking but the rum punch was ALL-YOU-CAN-DRINK and music to the ears of an islander. We weren’t shy, especially given the heat of the Jamaican summer sun and how cold and delicious the blend was.

history barn-appleton rum experience 2018
More history lessons.. and a rum punch to remember
rum punch-appleton rum experience 2018
Rum punch! πŸ€— πŸ’•
sugarcane-appleton rum experience 2018.jpg
Sugarcane, a far cry from the thousands of acres we passed on the way up

Step One: Sweet sweet sugarcane planted in thousands of acres upon acres in the Nassau Valley. The juice was once harvested manually by slave labour or by harnessed beast of burden as Paz the donkey and a few volunteers demonstrated. This method extracted 65-70% of the cane juice, the residue of which, bagasse, was used as fodder or fuel for the boilers. Nowadays, the juice is extracted mechanically which harvests over 95% of the juice. We were given sugarcane to chew as well as chilled delicious cane juice at this step.

paz-appleton rum experience 2018
paz the donkey-appleton 2018
Paz, the donkey

Step Two: Boiling the sugarcane juice to get molasses, a by-product of sugar manufacture. In the words of our guide, molasses is “good for women and even better for men.” πŸ˜‰ Molasses is very rich in essential vitamins and  minerals such as iron, calcium and magnesium, but that didn’t stop most of the tourists (me included) from grimacing.

molasses sampling station
Molasses Station, where we sampled the black sticky stuff by the spoonful

Step Three: Fermentation to produce a beverage with 8% alcohol content by volume (ABV), but of course, that wouldn’t be rum. Thus, that brings us to:

appleton rum experience2018.jpg

Step Four: Distillation, the step we weren’t allowed to photograph or record. That wouldn’t do well for business, but all in all, it was an interesting process which is responsible for the rum’s alcoholic content of 40%.

show me the rum
Show me the rum!

Step Five: Ageing and Blending. This is where Joy Spence and the sophistication which elevates rum to the same standard as the world’s premier spirits come in.

show me the rum-appleton

Rum at the Appleton Estate is aged for four, six and twelve years in 40-gallon American oak barrels to create the Signature, Reserve and Rare blends respectively. During this time, the flavours mature to take on hints of various spices and the colour darkens to that characteristic of Jamaican rum. Other ages of rum are available but as you can imagine, the older the rum, the rarer and of course, pricier.

rum-appleton rum experience 2018
My free souvenir of Signature Blend, alongside the three standard rums
signature blend-appleton rum experience 2018
Swirl, inhale, sip!

Step Six: Enjoying! I didn’t think rum belonged to the same ranks as fine wines but boy, was I wrong! Swirling and inhaling before each sip made my palate appreciate rum in ways it never has before. Drinking the three rums neat in order of ascending age was also a pleasant experience– each grade had a progressively increasing complexity of flavour.

rum tasting-appleton rum experience 2018
A smiling Elle before indulging in the Appleton Rare Blend

Here are the subtle flavours imparted from each age. Citrus is a common theme.


 Stunning Backdrop: the Cockpit Country

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Lookout Point

From this vantage point, we were able to look out and admire the upturned egg carton topography of the Cockpit Country which makes Appleton rum the quality it is.

this is cockpit country-appleton.jpg
Stunning, isn’t it?
painting of the cockpit country
Served as inspiration for this painting

Wrap Up

The Appleton rum tour is one to remember– thorough, sophisticated and playful all at the same time. It’s no surprise then that I rate this experience full stars, and my appreciation of rum will never be the same again. I learnt a lot without feeling overwhelmed and it was amazing to see how much goes into the making of a single cup, much as how a lot goes into the making of a single cup of Blue Mountain coffee! It’s mind-blowing that humans came up with these beverage ideas and spent centuries perfecting the craft.

Must be 18 years or older to drink in Jamaica. Drink responsibly.

‘Til next time. ✌🏽


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Rochelle | Adventuresfromelle

Adventures from Elle is a travel blog for locals & visitors who want to experience the best of Jamaica, one adventure at a time. The blog is curated by Rochelle Knight, a junior resident (M.D.) in internal medicine and published author. She began the blog in 2016 as a medical student & wants to see the world, starting with her home country. Purchase her book 'SIGHTSEE JAMAICA' on Amazon and join her in Jamaica!

10 thoughts on “Experience a Jamaican Rum Tour at Appleton Estate

  1. I visited in July. Appreciate your thoughts on the process! I have to say I was super annoyed at the way they conveniently excluded the word ‘slavery’ during the entire experience. I guess my feelings are a little easier to bruise, haha.

    Liked by 1 person

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