Did you know that Jamaica produces some of the world’s best chocolate? According to the International Cocoa Organization, Jamaica is one of only eight countries globally to exclusively produce fine flavour cocoa beans which makes the best chocolate. For centuries, Jamaica mainly exported its cocoa beans and very little chocolate was produced here. However, there are now half-a-dozen local chocolatiers and Jamaican chocolate brands changing the game, one of which is the award-winning Pure Chocolate Jamaica brand in Island Village Mall, Ocho Rios. Every weekend, this chocolate factory opens its doors to chocolate lovers from across the globe, allowing them to participate in a two-hour interactive workshop. I finally made it to Pure Chocolate Jamaica’s workshop last month, so here’s my recap of the tour and how to plan a visit.

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How to Reserve A Workshop at Pure Chocolate Jamaica

Pure Chocolate Jamaica’s “Discover Chocolate” workshop is available every week on Saturdays and Sundays at either 10am or 3pm. The tour lasts between 90 minutes to 2 hours and costs US$50 per person with online reservation and payment options available. Their chocolate factory and showroom is located at Shop #24 Island Village Mall in Ocho Rios, and workshops are conducted on-site. This workshop is suitable for everyone over 7 years of age, and is perfect for solo travelers, friends, families, birthdays and bachelorette parties.

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Chocolate Making & Tasting

Look at how many bars they have!

Pure Chocolate is a Jamaican artisan chocolate brand born in January 2017. Its owners, Renee and Wouter, pride themselves on using 100% fair trade premium quality Jamaican cocoa to make each bar, and their small factory makes up to 1,000 bars per day. Pure Chocolate uses organically grown, single origin cocoa beans that are a mix of Criollo and Trinitario varieties, sourced directly from the John Crow Mountains, which overlooks the Blue Mountains. The cocoa beans are handpicked, sorted, fermented and dried before transformation into the familiar product we know and love: chocolate. To complement their exceptional chocolates, Pure Chocolate has partnered with two local artists to bring their packages to life with bold vibrant artwork that captures the Jamaican spirit.

The tour begins with a brief lesson on the history and origin of Jamaican cocoa, followed by a taste test of Pure Chocolate’s most exotic flavours. These included coconut, cinnamon, jerk, bacon, sorrel and Scotch Bonnet pepper flavoured chocolates. I usually get their Worthy Park Rum, Blue Mountain Coffee, milk or dark chocolate bars, but I’m happy to have expanded my chocolate palate. I wasn’t a fan of all the pairings but they were certainly memorable.

Before starting the workshop, we had to wash our hands and don a hairnet and apron to maintain a clean studio. Next, we were given a demonstration of how fudge is made followed by an introduction to tempering chocolate. I was quite clumsy at tempering chocolate but it’s all in good fun. Finally came my favourite part: making our personalized fudge squares and chocolate bar. We had several toppings to choose from such as dried fruit, nuts, seeds, candy, cereal, marshmallows and spices. I decorated my personalized bars and fudge with sunflower seeds, pepper flakes, sea salt, almonds, walnuts, pretzels and dehydrated mango. Yum! I also loved that my bar came out quite aesthetically pleasing.

Wrap Up

This chocolate-making experience was quite unique, and one well worth the journey from Kingston. I hope to take a farm-to-table chocolate experience to highlight our cocoa farmers, a chocolate fondue class or even an alcohol & chocolate pairing experience one day, but this was a delicious start. Any other chocolate fans here? Would you take this tour? Sound off in the comments section below! Well done, Pure Chocolate, in highlighting Jamaica’s delightful culinary scene to di worl.

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13 responses to “Live the Sweet Life at Pure Chocolate Jamaica”

  1. amidlifeadventures Avatar

    We have been fortunate to experience chocolate making in several different countries from Belgium to Grenada to Costa Rica. The latter being our favourite tasteise to date. Maybe if we get to Jamaica one day we’ll try it here as well.
    I do hope you are safe n well following the Hurricane, sending best wishes

    1. Rochelle | Adventuresfromelle Avatar

      Amazing! So far my chocolate making experiences have been limited to Jamaica and Guatemala, but I would be happy to have it in other countries one day. Did you know Grenada has an annual chocolate festival? I have it on my list to check out one day. I hope you get to experience Jamaican chocolate making one day too. Thanks for reading!! 🙂

  2. Juliette Avatar

    This sounds amazing! I didn’t know Jamaican chocolate was so good, so I’d be very curious to try it! I have also never been to a chocolate workshop, even though here in Belgium there are many places where you can do this experience! Thanks for sharing!

    1. Rochelle | Adventuresfromelle Avatar

      This was my first chocolate workshop but I’ve seen them in other countries. For now, Jamaica only has 1 workshop but we have 6 local brands so more may come along. I hope you get a chance to try Jamaican chocolate, our artisans travel to chocolate fairs across North America and Europe. Thanks for reading!! 🙂

  3. Diana Avatar

    I’ve never heard of Jamaican chocolate, I had no idea. This looks like fun, and the samples (and the one you made) sound delicious!

    1. Rochelle | Adventuresfromelle Avatar

      It’s a small but growing industry 🙂 our cocoa is exported to Europe and ends up in popular brands like Cadbury, alongside cocoa from the rest of the Caribbean, Central/South America and Africa. I hope you get to try Jamaican chocolates one day. Thanks for reading!!

  4. P. J. Gudka Avatar

    You had me at chocolate haha. Looks like such a fun experience!

    1. Rochelle | Adventuresfromelle Avatar

      Right? The most delicious tour I’ve ever taken! It sure was. Thanks for reading 🙂

    2. P. J. Gudka Avatar

      You’re welcome!

  5. Rebecca Avatar

    How fun! What a great, hands-on activity not only to make some yummy treats, but also to learn about locally-sourced goods (e.g. cacao beans) that make the ubiquitous chocolate dessert all around the world. I’d happily try this course, and I’d especially love to try all of the unique flavors offered– the Scotch bonnet and sorrel particularly interest me! Thank you for sharing this cool experience with us, Elle!

    1. Rochelle | Adventuresfromelle Avatar

      It sure was! I’m so happy that we’re finally making chocolate bars in Jamaica after years of only exporting cacao beans. Thanks for reading, and when (not if 😜) you visit Jamaica I’ll make sure you get to have this adventure. Thanks for reading!!

  6. Eromonsele Emmanuel Oigiagbe Avatar

    This is a participatory activity that I totally see myself getting involved in, Rochelle. I like that they added different mix of flavours and ingredients to the experience. I also did some digging to find out some of the artist-inspired chocolate and the wrappers are amazing. I hope you were able to go home with the samples you prepared after the exercise? Also, I’m curious. How does the chocolate change from its liquid state to solid? Is it cooled down or heated up

    1. Rochelle | Adventuresfromelle Avatar

      We get to go home with what we make which is the best part of the tour 😋 it has to cool to harden, so they even offered to keep our chocolates in the fridge until closing time since it was a very hot day. The artist and their wrappers are amazing too! Super happy you did that research 🙂 thanks for reading, and whenever you make it to Jamaica, this is a must-do activity.

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I’m Rochelle.

I’m a proud Jamaican native and the curator of Adventures from Elle, a leading travel & lifestyle blog founded in 2016. My adventures are mostly in Jamaica and the Caribbean, occasionally abroad.

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