Mexico is the most visited country in the Western Hemisphere after the USA, and for good reason. The country boasts an exciting constellation of ancient ruins, colonial cities, stunning cenotes, postcard-perfect beaches, rich culture, delicious food and endless tequila. Tulum, a former Mayan fortress and trading port, experienced a tourism boom in the past 20 years for its well preserved coastal ruins and impeccable beaches. In response, thousands of hotels, beach clubs and other tourism infrastructure sprang up; even an international airport which was opened in 2023! However, while researching for my visit to Tulum, I encountered several articles detailing the rise– and fall, of Tulum. According to these writers, mass tourism had ruined Tulum’s charm, but I ignored these warnings since Cancun’s party atmosphere didn’t appeal to me, and Tulum brought me close to three of Mexico’s best archaeological ruins. Contrary to those reports, I’m pleased to report that Tulum is still worth visiting in 2025. Here’s why.
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