Is Blogging Still Relevant in 2021?

I often get curious looks and quizzical expressions whenever it comes up in conversation that I run a local travel blog, but the braver of the lot will sometimes ask “Isn’t blogging dead?” or some variation of this question. People watch more than they read these days, and a common saying exists in Jamaica that if you want to hide something from a Jamaican, you should put it in writing. The vlogging world has picked up a lot of traction thanks to the YouTube platform, and it’s actually quite lucrative with many vloggers and YouTubers making six figure incomes and giving up traditional jobs, due to advertisements, sponsored posts and affiliate marketing. A popular YouTuber will easily garner 10,000 views within 24 hours of releasing a new video, while it may take months for a blog article to gain the same kind of response. Thus, the question is valid. Is blogging still relevant in 2021?

Continue reading “Is Blogging Still Relevant in 2021?”